Case Study

Sauce Queen

A chef made, BIPOC female-owned sauce company for people who love to eat delicious food on the fly



Here’s What Elizabeth Did

Brand Design

Elizabeth Hague

Creative Director
Logo and Brand Design
Packaging Design
Iconography Design

Brand Strategy

Elizabeth Hague

Brand Research
Voice and Tone
Tagline Development
Brand Guidelines

Special Shout Out

Media Lifted Films

Sauce, Spice, Smoke IGTV Series

Chef India fought through two years of manufacturing mishaps to bring this magical sauce to life. I’m proud and honored to be a part of that journey.

Signature sauces made with familiar ingredients you use every day, but blended with an open mind and a sophisticated palate to help elevate and easily add flavors to your meals.

Chef India Johnson 

Skyrocketing Success

Crazy Rumors

Crazy Rumors skyrocket their sales by 8% points as a direct result of my rebrand and marketing direction. I reorganizing their marketing pitches, renamed their products, and strategized to appeal to new customers. You can now find them in Whole Foods Retail South and

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